Grid Lines
Privacy Policy
This policy explains what information the Grid Lines app ("the game") collects, why, and what you can do about it. Grid Lines is made by Brandon Anderson, an independent developer in Washington State, USA, who publishes games under the name Upshot Game Labs ("we", "us"). Upshot Game Labs is not a company; Brandon is responsible for the game and for this policy. If anything here is unclear, email support@upshotgamelabs.com and a real human will answer.
The short version
- There are no accounts. We never ask for your name, email or contacts.
- Your progress, stars, hints and settings are saved on your device, not sent to us.
- If you agree, the game sends anonymous gameplay statistics (like which levels you finish) to Unity Analytics so we can make the game better. You can change your mind in Settings.
- The game is free because it shows ads, delivered by Unity's LevelPlay service and the ad networks it works with. Apple asks you whether ads may track you. The game works the same whichever you choose.
- We don't sell your information.
1. Information saved on your device
Grid Lines saves your level progress, stars, hint count, chosen theme, sound settings and similar preferences on your device. This information stays on your device and is not sent to us. Deleting the app deletes it.
2. Gameplay analytics (only with your consent)
When you first open the game, it asks whether you're happy to share anonymous gameplay statistics. If you say yes, the game uses Unity Analytics, a service of Unity Technologies, to send events such as:
- a level being started, finished, reset or left unfinished, and how many stars it earned;
- hints being used or received, and tutorial steps being completed;
- an ad being watched or failing to load.
Along with these events, Unity collects technical information about your device: a random identifier created for this installation, device model, operating system version, language, and an approximate country or region worked out from your IP address. We don't see your name, contacts, photos or precise location, and we can't tell who you are from this data.
We use it only to understand how the game is played: which levels are too hard, whether hints are useful, where the game might be broken. You can turn analytics off at any time in the game's Settings, and the game will stop sending it. If you say no, nothing is sent.
3. Advertising
Grid Lines is free and supported by ads. You can choose to watch a video ad for extra hints, and an occasional ad appears between levels after you've played a good while. Ads are delivered by LevelPlay, Unity's ad mediation service (formerly ironSource), which picks an ad from Unity Ads and other ad networks that bid to show one.
To show and measure ads and prevent fraud, these services receive information from your device such as your IP address, device model, operating system, language, approximate location, and how you interact with the ads (for example, whether an ad was shown, finished or tapped).
Apple's tracking question. Before ads start, iOS asks whether Grid Lines may track your activity across other companies' apps and websites. If you allow it, ad networks may use your device's advertising identifier (IDFA) to show ads more relevant to you. If you don't, they can't use it, and you'll still get ads, just less personalized ones. The game, its levels and its hints work exactly the same either way. You can change your answer any time in iOS Settings → Privacy & Security → Tracking.
Family-friendly ads. We block ad categories such as gambling, alcohol and dating, and limit ads by content rating, so the ads should be suitable for everyone who might pick up the game.
4. Who receives information
| Service | What for | Their policy |
|---|---|---|
| Unity Analytics (Unity Technologies) | Gameplay statistics, only with your consent | unity.com/legal/privacy-policy |
| LevelPlay and Unity Ads (Unity Technologies) | Choosing, showing and measuring ads | unity.com/legal/privacy-policy |
| Other ad networks bidding through LevelPlay | Showing and measuring the ads they win | Their own policies |
| Apple | Distributing the app; app crash and usage data if you've chosen to share it with developers | apple.com/legal/privacy |
We may also disclose information if the law requires it.
Selling and sharing. We don't sell your personal information for money. Some US state laws call it "sharing" when an ad network uses your advertising identifier to personalize ads. That only happens if you allow tracking in Apple's prompt, and you can turn it off in iOS Settings at any time.
5. Children
Grid Lines is a general-audience puzzle game and isn't directed at children under 13. We don't knowingly collect personal information from children. If you're a parent and believe your child's information has been collected, email us and we'll help remove it.
6. How long information is kept
Information on your device stays until you delete the app. Unity and the ad networks keep the information they receive according to their own policies. If you email us, we keep the conversation only as long as we need it to help you.
7. Your choices and rights
- Analytics: turn it on or off in the game's Settings.
- Ad tracking: iOS Settings → Privacy & Security → Tracking.
- Everything on your device: delete the app.
Depending on where you live (for example in the EU, the UK or some US states), you may have the right to ask for access to, correction of, or deletion of your personal information, and to object to how it's used. Because we hold almost nothing that identifies you, the simplest route is usually the choices above. You can also email us, and we'll help, including asking Unity to delete analytics data linked to your installation. You also have the right to complain to your local data protection authority.
Where EU or UK law applies, we rely on your consent for analytics and personalized ads, and on our legitimate interest in running and protecting a free, ad-supported game for everything else.
8. Emailing us
If you contact us, we receive your email address and whatever you write. We use it only to reply to you, and we never add you to a mailing list or share it.
9. Information moving between countries
Unity and the ad networks may process information in the United States and other countries, which may have different data protection laws from yours. They use the safeguards described in their own policies.
10. Changes to this policy
If the game changes how it handles data, for example by adding a purchase to remove ads, we'll update this page and the date at the top. Purchases would be handled entirely by Apple. We never see your payment details.
11. Contact
Brandon Anderson (Upshot Game Labs)
Washington State, USA
support@upshotgamelabs.com